La Mesa abandons pursuit of digital billboards following community backlash

San Diego Union-Tribune - In a unanimous vote Tuesday, the La Mesa City Council ended efforts to bring digital billboards to the city alongside Interstate 8 near Grossmont Center.

The decision follows months of backlash from community members opposed to the proposal.

​Organizers from the grassroots group against the proposal — Keep La Mesa Beautiful — say their efforts have garnered nearly 2,000 petition signatures.

Community members over the past few months, including during Tuesday’s meeting, voiced concerns over safety issues, fearing the lights would make driving at night more difficult and add an eyesore alongside the freeway.

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